The Carolina Law Firm Campaign has been a proud tradition since 2002, rallying law firms with five or more Carolina Law alumni to raise critical funds in support of their alma mater. Through spirited competition, participating firms strengthen their Carolina Law connections while helping provide scholarships, public interest grants, experiential learning opportunities and more for current students. This year, the Firm Campaign is getting an exciting upgrade to create an even more engaging and impactful experience for participants.
The core of the Firm Campaign remains the same, to boost alumni participation, but now with a reimagined focus of firms meeting a philanthropic goal unique to them. How they’ll track their progress is totally reimagined, too. Participants will now have access to interactive firm pages where they can see real-time campaign progress, share challenges and shout-outs with fellow alumni, and get updates on how their giving is making a difference. The Firm Campaign moving to a crowdfunding platform allows firms to track their progress toward their goal, highlight impact stories, and celebrate their success. This platform encourages peer-to-peer fundraising, where Carolina Law alumni join together to celebrate and support the School. The new and improved Firm Campaign embodies transparency, engagement, and impact.
While gifts to any Carolina Law fund still count toward a firm’s total, this year there will be an emphasis on raising money for scholarships. Scholarship support is critical for preserving access to the excellent legal education that Carolina Law students receive. All gifts to the Law Scholarships Fund empower the School to award more merit-based scholarships, bringing aspiring attorneys with boundless potential to Chapel Hill and into the legal field in North Carolina and beyond. By directing Firm Campaign gifts to scholarship funds, alumni directly strengthen the student body and boost key factors in national rankings, making it a win-win!
Although the 2025 Firm Campaign officially kicked off in mid-February, any gift made between July 1, 2024 and June 30, 2025 will count toward a firm’s goal. Alumni who donated before the February launch will be recognized as early supporters on the new platform. The School is excited to pilot these upgrades with some of its most dedicated firms.
With modernized tools, a streamlined mission, and a passionate network of alumni, the Carolina Law Firm Campaign is poised for its most successful year yet. By participating in the Firm Campaign, Carolina Law alumni invest in new Tar Heel lawyers they will be proud to call their colleagues. It’s time to rally your colleagues and make an impact; the Firm Campaign is here!
To learn more about the Firm Campaign and make an early gift, please visit Carolina Law Firm Campaign · GiveCampus.
